Track 3: Broadcasting Your Information
From Asia Source 3
Contents |
[edit] Planning
[edit] Proposed Outcomes of the Track
- to know how to select appropriate FOSS tools to broadcast their information
- to have experience in using content management systems (Wordpress and Joomla)
- to know how to modify, create, edit multimedia content using FOSS tools
- to know how to promote their content through emails and RSS
- to build an 'offline' social network of the Track 3 participants
[edit] Concrete Techical Skills
- planning and blogging with Wordpress through the AS3 blog
- administration layer of Wordpress
- administration layer of Joomla
- editing photos with Gimp
- creating website headers with Gimp
- basic video editing with Kino
- basic audio editing with Audacity
- installing PhPList plug-ins for wordpress and Joomla
- setting up and aggregating RSS
[edit] Proposed Agenda
| Day 1: 7 Nov, 2009 | ||
| 4:00 - 4:30 | Intro and Expectations - Proposed Agenda | C5 |
| 30 mins | ||
| 4:30 - 5:15 45min | Social Networking (Discussion and Activity) | AS |
| Coffee/ Tea | ||
| 5:15 - 7:00 | Blogging -Candy Activity- - Hands on. Plan AS3 Blog and Write blog | CC |
| 1hr 45 mins | ||
| Day 2: 8 Nov, 2009 | ||
| 9:30 -10:15 45 mins | Criteria for Selecting CMS - Small Groups, Feature list, Gallery - No Report Back | C5 |
| 10:15 - 10:30 15 mins | Wordpress, Joomla, Drupal Requirements 5 mins pres. 10 min activity | AS |
| 10:30 - 11:00 30 mins | Wordpress as CMS Group Participants. Intro to the WP Admin. Walkthrough | C5 |
| Coffee/ Tea | ||
| 11:20 -13:00 | Wordpress Hands on | |
| Day 3: 9 Nov, 2009 | ||
| 9:30 - 10:00 30 mins | Showcase Wordpress Sites | AS |
| 10:00 - 11:00 1 hour | Joomla - Walkthrough | CC |
| Coffee/ Tea | ||
| 11:20 -13:00 | Joomla - Hands on | CC |
| Assignment - Video/Audio/Logos | AS | |
| Day 4: 11 Nov, 2009 | ||
| 9:30 - 10:30 30 mins | Showcase Joomla Sites | CC |
| 10:00 - 11:00 1 hour | Images (GIMP) Intro to images for the web - 10 mins Install GIMP - 10 mins Guided handson Walkthrough - 15 mins Hands on - 25 mins | C5 |
| Coffee/ Tea | ||
| 11:20 - 11:55 35 mins | Creating headers - 25 mins Uploading to Joomla/WP 10 mins | AS |
| 11:55 - 13:00 65 mins | Video - Kino 10 mins - Install Kino 15 mins - Walkthrough 25 mins - Crop Clips | AS |
| Day 5: 12 Nov, 2009 | ||
| 9:30 - 10:30 30 mins | Audio - Audacity 10 mins Install 15 mins Walkthrough 25 Edit Audio | AS |
| 10:30 - 11:00 30 mins | Smallgroups How will they promote their websites Channels, Tools >> Tools on butcher paper | C5 |
| Coffee/ Tea | ||
| 11:20 - 12:05 45 mins | Newsletters - Email Blasts 10 mins of Do;s and donts 35 - Install Walkthrough + task - write email | CC |
| 12:05 - 12:45 40 mins | RSS Understanding RSS Setting up RSS - Guided handson with aggregation | AS |
| WRAPUP | C5 |
[edit] Track 3 Sessions
[edit] Day 1 (November 07)
[edit] What do you want to learn from this Track?
The day started with the participants giving a brief introduction about themselves. They are to provide their name, where they came from and their favorite food.
After the introduction, the participants were asked to write their expectations regarding the training. The expectations were clustered into five as follows: Content Management, Multi-Media, Information Education Technology and Communication, Tools and Information Broadcasting:
Multimedia
- Database classification - Radio broadcasting using OSS - Video editing tools - How do I install a real time video conference? - How to make movie capturing PC screen? - Developing and creating multimedia - How to broadcast VDO public? - Developing the website since it’s the most effective, accessible and cheapest way of broadcasting our information - How to insert multimedia stuff on the website? - How to use effectively use videos in getting messages across? - How to visualize information?
CMS
- What is the best CMS (FOSS) available? How do I use it and install? - How do I use password protect CMS? - How to create an online multimedia files using FOSS? - How to increase blog traffic to target audience? - How to secure my blogs or website? - How to design a good website? - Setup CMS from scratch - On CMS, how do I create my own unique background or templates? - How to blog? - How to make a good blog or website? - How to use Wordpress? - How to manage the content of my website? Web content management - How to pay counter to our website? - How can we make our blog or website searchable? - How to design a good blog? - How are Joomla and Drupal different in structure? - CMS/Blog design - Expand my knowledge in CMS - How to setup Drupal configuration for my own domain? - What are the features of CMSs I can maximize - Drupal or Joomla? - Customise a “simple” CMS and Blog - I want to learn Joomla CMS
Tools
- Find tools to broadcast information - What are tools to broadcast information for educators? - Learn about different multimedia - Any detail information about what can we do with Gmail account? - Training sites for FOSS in multimedia - Publish my information, video, photo etc to community movement - Use of e-mail to spread info - To publish info from social network
Information Broadcasting Strategy
- How to develop the community? - How to publish my information? - Strategy to publish information effectively and invite people to contribute - How to lead others in using information into their live and work effectively? - What is the expandability capacity of current CMSs? - Learn techniques to do interactive campaigns - Learn the process of doing online campaigns - Is there a rulf on making an effective blog/site? - How to get ranking in blogs using SEO? - How to effectively broadcast information promoting FOSS? - Build up a strategy to broadcast information
Marketing
- How to do marketing through Internet? I need to approach educators - How to target a certain market in Blogging? - How can I campaign my website? - Make our web more popular
/ETC (Others)
- How to make online survey? - Choosing the proper method of distributed information - Choosing what information to choose it - Choosing what information to share - Which publishing medium is effective for different types of information (scenario)? - How to manage contacts? - How to bypass Internet censorship? - Management, environmental problems, and its solution
After lunch, the facilitators requested for volunteers who can join in the planning session. After the planning sessions Track 3 was able to come up with an action plan matrix.
[edit] Social Networking Tools
1.What is the Social Networking Tools being used by you for the personal purpose?
• Blog • Deviantart • Diesel.elcat.kg • Facebook • Flickr • Friendster • Gmail • Google Docs • Googlegroups • Google wave • IM • LingIn • Linked In • MSN • MuHiply • Multiply • Myspace • Ning • Odnoklassniki.ru • ORKUT • Photobucket • Plurk • Professionali.ru • Skype • Tagged • Tumblr • Twitter • Word press • Xing • Yahoo • Yahoo 360 • Yahoogroups • Yahoo messenger • Youtube
2.What is the Social Networking Tools being used by your organization?
• Blog • Diesel.elcat.kg • E-mail • Facebook • Joomla • Linked In • Mailing list • Google docs • Google groups • Google mail • Mailing list • Multiply • Ning • Plurk • Skype • Twitter • Vimeo • Website Joomla • Wiki • Wordpress • Xing • Youtube
3.What is the Social Networking Tools that you want to use for the personal purpose?
• Blog • Facebook • Joomla • ORKUT • Twitter • Wordpress • Yahoo mail • Youtube • Several times we can’t upload a video, so that I can’t use. • None
4.What is the Social Networking Tools that you want to use for your organization?
• Blogspot • Elgg • E-Newsletter • Facebook • Google wave • Joomla or Drupal • Linked In • Ning • RSS • Twitter • Vimeo • Wiki • Xing • Yahoo mail • Youtube • None
[edit] Blogging
Small Group Discussion
* What kind of blog you read? - BI - Yahoo - Multiply, items for share (ebay) local - opinion / editorials - Information Technology blog - travels - health - furniture
* What kind of blog do you have? - wordpress - personal's travels - blogger - uncategorized - multiply - tagged
* Why do you want (or plan) to blog - to share private data - to share information with my friends - fund raising - to become popular - to save money - to keep communicate - to promote events - to keep my personal profile / portfolio
* Why do you blog - documentation (private) - store my ideas and events - sharing information - personal diary - to make friends - to raise or earn moneys - serves as e-magazine - collectiong social activity in one blog
* What is your favorite blog? - beth.typepad.com, blog promoting social media and fund raising - http://morrire.livejournal.com/, the blog of nomadic cat (homeless cat) - globalvoiceonline.org, blog of global voice - owninganIcafe, trade blog xlc.owner.jiffment.com - trankhaithanhthuy.blogspot.com, vietnameze writer - www.instructionals.com, instruction of many things. - www.argamagblogspot.com - chantra.info
How to make your blog popular?
* make sure you know who other people has similar blog, comment the blog and put your blog url * don't hesitate to write email to inform people to come to your blog * put your blog url to your business card * email and groups signature, write the blog title and brief description of the blog * Publish it to social networking site like facebook and twitter
Conclusion: We can write and publish what we want to say using blog. It make everyone know you. However, caution should be taken with what you write. Sometimes people may misunderstand what you wrote. Blog something specific (specific blog). If you want to write you personal blog, write it in portion.
[edit] Day 2 (November 08)
[edit] Blogging
[edit] Discussion: Selecting Blog Topics
- What topics are you going to Blog About?
* Culture and Social Events * AS3 in the eyes of the participants * Night Life activity * Morning habits * Sports activity * Big Circle * Innovative Practice * The Camp * Places in Yen Center * Food, Culture, Accommodation
- What content do you want to put on your blog?
* pictures, text, audio * Food, Report Pages * Interview, Podcast, Videos, Photos
- How often do you blog?
* Once a day * Afternoon [3-4pm] * Daily [during free time]
[edit] Activity: Registering to AS3 Blog Site
The participants are asked to register to the official blog site of Asia Source 3 at http://as3.local/blog
[edit] Multimedia Tools
Three common multimedia types uploaded on websites are images, audio, and videos. This session discusses the different open source tools that can be used to edit, manipulate and enhance multimedia for online viewing.
GIMP (or GNU Image Manipulation Program) is a versatile graphics manipulation package. It can be used to crop, resize, scale, retouch, and enhance pictures.
AUDACITY is another free audio editor and recorder. Using this tool, one can crop portions of an audio file, add fade-in/out effects. Resulting audio can be saved in different formats.
AVIDEMUX is a video editor that's specially designed to make simple cutting and clipping. It has support for different formats and you can convert from avi, mpeg, mp4, and asf. It can also do resizing, and is open source.
[edit] Activity: Installation and Hands-on
Files were downloaded from the server file share at smb://as3.local/as3/downloads.
[edit] Day 3 (November 09)
[edit] Content Management System
Content Management System (or Content Management Frameworks)
- used to run content on the website, edit and update, templates to design a website. - no coding involved (automated) - gives anyone who can write content but finds it difficult to write html an edge - only concern is sharing information, and not confused about html, css. the layout remains nice. - for lazy people or non-technical people - a matter of convenience, a progression from technical to content-specific concerns (delivering content) - writer (produces content) and html-person (developer or tech person) can be different people - made for the end-user - allow people to just publish information without a need for special tools (just browser)
[edit] Discussion 1: What CMS Do You Use?
The participants were divided into groups to discuss the ff. questions. Answers were written in a manila paper.
- What CMS do you use?
* Joomla * Drupal * Wordpress * Wiki
- How did you select the CMS?
* JOOMLA - many features, easy to manage, abundance of plugins and templates * DRUPAL - easy for content writers, permissions * WORDPRESS - lots of development ongoing, ease of use
Common Reason: ease of use, presence of community, free and open source software, templates
- Criteria for a good CMS
* functionality * user friendly * community support * easy to change design (template) * cms to handle diff types of content (upload articles, events, photos, want people to comment on website) * low cost * low maintenance * can handle databases * scalability * not a lot of scripting to update * security (captcha) * multilingual (interface in own language) in 2 levels - display and management of content
[edit] Discussion 2: Joomla vs. Drupal vs. Wordpress
The class was divided into their preferred CMS - Joomla, Drupal, Wordpress. Those who are not familiar are grouped as Undecided. Each group were given a chance to throw 5 questions to the other CMS types and have them explain.
From JOOMLA to both: Can you categorize users?
- Drupal : yes, admins can create users and assign certain contents that are viewable,editable by that user
- Wordpress : yes, categories are editors, reader, admin (no extra plugins, that's the only one needed)
From WORDPRESS to JOOMLA: How many steps does it take to upload contents?
- Joomla: 3 steps, go to the content, category
- Wordpress: 2 steps
- Drupal: 2 steps
From DRUPAL to both: Is there any modules or plugins such as cck and views? (in short, can they post customized contents w/o additional modules)
- Wordpress: We have tags and categories - and we have static pages (but that's still blogs right?)
From UNDECIDED to all: Installation-wise, how easy or difficult is it?
- ALL: you have to define your needs (note scalability)
- Drupal: sacrifices to ease of use when scalability will not suffer
[edit] Activity: CMS Hands-on
[edit] 10-Minute Overview of Joomla and Drupal
[edit] Joomla
* award winning cms, which enables you to build web sites and powerful online applications. * ease of use and extensibility * most popular web site software available (many user sites: united nations, mtv quizilla, harvard univ, outdoor photographer, playshakespeare, ion foundation) * open source that is freely available * easy to install, even for non-programmers * simple for even non-technical users to add,edit and upload and add images, and to manage critical data * template-based, so it's easy to change the look-and-feel of the website. * blocks of content can be moved into diff positions, and made to be shown or hidden in every page * database-driven, dynamically created entries, menus * supports diff formats * form is separate from content, so you can manipulate presentation w/o affecting the content * formatting can be managed via css * different levels of access and permissions for diff. groups of users, on front-end and on back-end. * core applications already include the usualrequirements for a website * highly customizable and extensible. powerful apps framework that enables developers to create powerful add-ons and extensions. * a large online community * open source, anybody can edit, manipulate * components: banner, contacts, enwsfeeds, polls, search, weblinks (default installation) * plugins: authentication, cache, code highlighter, email cloaking, editors (tinymce and Xtandard Lite), editors-xtd, legacy
[edit] Drupal
* Default installation * drupal organizes layout by using regions [header, top left, right box, content section, footer] * you can move any content to these regions * drupal makes it a content into a node <websitename>/node/1 -- but you can rename * customizable menus * multi-site (single installation, multiple websites of different domains, and can also have separate databases) * for every content, you have plugins to handle these form types
[edit] Day 4 (November 11)
[edit] Joomla and Drupal Sessions
We separate 2 groups : Joomla group and Drupal Group.
For Drupal group, discussion started with explanation in small groups the purpose of the drupal site group they want to build. The target audience, specific topics/categories, and features to be included in the website are also discussed.
[edit] Activity: Group Website
Some Group websites:
- Group 6
- goal: photoshop tutorial, member register needed
- audience: enthusiasts
- topics: photos tutorial, events, membership needed, tips n tricks
- features: openID support, upload photos e-commerce
- Group 4
- goal: Celebrity
- audience: women
- topics: life style, fashion
- features: e-commerce (online purcashing)
- Group 8
- goal: TECHNOLOGY - network-related systems administration
- audience: newbies
- topics: solutions, step-by-step tutorials, easy how-tos, installation, basic configurations, news
- features: search, comments, statistics, chat and/or twitter updates, invite people to contribute/post, forum/help
[edit] Communication Strategy
Communication Strategy:
- the best way to putting message to others
- reaching to audience
- choose the right tools
- use attractive speech, attractive message
- the effective way to reach audience.
Communication strategy can be used in several areas:
- audience
- messages
- media
What are the considerations before communication strategy
- security consideration - privacy consideration - push and pull communication method, push when the communication spread to audience and pull when communication attract people to see - immediately of online communication - cost efficiency of online marketing - culture relevance of messaging - extend from online - offline
Communications Strategy
* media/tools (TV, news, web) * tools (scale networks, websites) * audience specific messaging * attractive specific messaging * attractive messaging * feedback from audience * security * pushpull/SEO * email/web marketing * immediacy of online commas * cost-efficiency of online marketing * culture relevance of messaging * extend from online -- offline strategies
STEPS to Communication Strategy:
- Define your goals
- Analyze your audience
- Design your messages
- Select your tools
- Broadcast and promote your message
- Evaluate your communications
Conclusion: Find what you want to achieve. Then use the strategies discussed to achieve your goal and communicate with your audience.
[edit] Day 5 (November 12)
[edit] Activity: CMS Hands-on
Each group created the actual websites, using either Drupal or Joomla.
[edit] Track 3 Facilitators
The hardworking facilitators for Track3 (Broadcasting Your Information) are the ff:
- Allan Stanley
- Cheekay Cinco
- Clair Ching
Thank you very much.
